MUMBAI: IPL host broadcaster Star India has thus far reportedly sold more than 80 per cent of advertising inventory for the 2018 edition of the world’s most valuable annual cricket property.
“We have signed 60 brands so far and expect more brands to join the bandwagon as the tournament begins. We have already sold more inventory as on date compared to the total inventory sold across TV and digital last season,” Sanjay Gupta, MD, Star India, told Financial Express.
“The fact that this year advertisers can buy ad slots on TV and digital together has made the property even more meaningful to them,” Gupta asserted.
Of the 60 brands, Vivo, Coca-Cola, and Reliance Jio have come on board as co-presenting sponsors, while nine associate sponsors include Tata Motors, Future Group, Polycab, Parle Products, AMFI, MakeMyTrip, Vimal Pan Masala, Asian Paints and Dream 11.
IPL 2018 kicks off on April 4 and will comprise 60 games running through to the finals on 31 May.
