The Big Cricket League has announced CREX as BCL’s Official Fan Engagement Partner for the tournament’s second season, which is set to begin on Wednesday, June 3.
The collaboration brings together CREX’s cricket-first digital audience with the league’s distinctive Pro-Am format, with a focus on strengthening fan interaction and expanding the digital footprint of both brands across the broader cricket ecosystem.
Per an official release, CREX and Big Cricket League aim to create a more immersive fan experience by driving deeper engagement, broader reach, and stronger interaction between fans and the game.
After a “brief pause”, BCL kicks off on Wednesday and will run through to June 13. BCL season 2 features 18 matches scheduled at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
Big names from world cricket, including Shikhar Dhawan, Chris Gayle, Harbhajan Singh, Ross Taylor, are among the 32 internationals who will take to the field.
Purshotam Rawat, CEO, CREX, said: “Cricket today is driven as much by fan engagement and community interaction as it is by on-field action. The Big Cricket League is building an exciting platform that gives emerging cricketers an opportunity to play alongside some of the sport’s most iconic names. Through this partnership, we look forward to helping the league create a stronger connection with fans and deliver a more engaging cricket experience at scale.”
R.P. Singh, retired India cricketer, founder & president, BCL, noted: “We are delighted to welcome CREX as the Official Fan Engagement Partner for the upcoming season of the Big Cricket League. Cricket today extends far beyond the boundary ropes, and meaningful fan engagement plays a crucial role in shaping the overall experience of the game. At BCL, we are committed to creating a league that not only showcases exciting cricket but also builds deeper connections between fans, players, and the stories that make this format truly special. We believe CREX will play an important role in helping us strengthen that journey.”
Annirudh Chauhan, Co-Founder & CEO, Big Cricket League, said, “As the Big Cricket League continues to scale, enhancing fan engagement remains one of our biggest priorities. CREX’s strong cricket-first ecosystem and BCL’s differentiated format make this a highly complementary partnership. Together, we look forward to creating more interactive fan experiences, expanding the league’s digital reach, and bringing fans closer to the action than ever before.”
CREX has steadily evolved beyond a live score platform into a comprehensive cricket ecosystem offering live commentary, detailed scorecards, player statistics, expert insights, and interactive fan-first experiences, the release furthere adds. With a rapidly growing global user base, the platform continues to focus on creating more immersive and community-driven ways for fans to experience the game.
