MUMBAI: Sony Pictures Networks India’s video streaming platform SonyLIV has roped in three sponsors for the Australian Open 2018 -Johnnie Walker (presenting), HP (powered-by) and Volkswagen (associate sponsor).
The Australian Open is chronologically the first of the four Grand Slam Tennis events of the year and will play out on SonyLIV from 15-28 January. SonyLIV will also be exclusively streaming coverage of an additional court along with the regular matches. The matches will also be available as VOD.
SPNI EVP and head digital business Uday Sodhi said, “SonyLIV aims to be at the digital forefront of making India a multi-sport loving nation. Digital platforms are transforming the sports viewing experience and changing the dynamics among fans, players, teams, and advertisers. We are proud to present The Australian Open 2018 which kick starts the new Grand Slam season. We at SonyLIV are as excited as our viewers and brand partners to follow every serve of the Grand Slam live.”
The 106th edition of the tournament will see Roger Federer defend his title, after his memorable five-set win over Rafael Nadal last year. A crowd favourite, Novak Djokovic, will also be looking to leave behind an injury-plagued 2017, as he takes the field in a competition he has won 6 times.
