The Kho-Kho Federation of India has appointed Mandeep Malhotra as the KKFI’s chief marketing officer.
Malhotra, who brings over 25 years of experience in strategic media planning, business development, and client relationship management, announced his new role on LinkedIn, saying, “I’m happy to share that I’m starting a new position as chief marketing officer at Kho-Kho Federation of India!”
Before taking on his new role at KKFI, Malhotra was the founder & CEO of Srishti Media, a position he held prior to joining KKFI. His earlier career includes serving as founding partner and CEO of The Social Street from 2015 to 2020, as well as executive director and president at DDB Mudra Group from 2009 to 2015. He also spent several years at Ogilvy, starting in 2002, and was elevated to president during his tenure.
Malhotra’s varied expertise is expected to play a pivotal role in elevating the marketing strategies of the Kho-Kho Federation of India as it seeks to expand the sport’s presence and appeal.
