USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, has announced a landmark, multi-year broadcasting association with Star Sports.
This partnership is part of USPA Global’s broadcasting subsidiary, Global Polo Entertainment (GPE), and launched in October.
The strategic association marks an innovative collaboration intended to bring polo sport content and the iconic U.S. Polo Assn. brand to engaged sports and brand fans in the very important and growing Indian market. This collaboration brings the world of polo directly to millions of homes across the Indian subcontinent, including India, Bangladesh, Bhutan, Maldives, Nepal, and Sri Lanka.
The sport of polo will now reach even more viewers around the world, adding to current partnerships with ESPN and beIN Sports.
“Joining forces with Star Sports represents a significant step in our U.S. Polo Assn. market strategy to authentically engage with sports fans and consumers in one of our fastest growing and largest markets,” said J. Michael Prince, President and CEO of USPA Global. “As the number one men’s casualwear brand in India, U.S. Polo Assn. already has a strong presence with consumers, and this partnership will now build that same relationship across the Indian market with our mission to promote the sport of polo globally.”
The Star Sports association begins the season with the award-winning series, Breakaway, a story-driven program where fans can see episodes covering the most prestigious tournaments, women’s polo, and polo in England. Each episode will spotlight notable figures, such as U.S. Polo Assn.’s global brand ambassador Maharaja Sawai Padmanabh Singh (Pacho) of Jaipur along with Indian polo and the Jaipur Team, as well as world-renowned players such as Hope Arellano, Adolfo Cambiaso, Jeta Castagnola, and many more.
“As the brand licensee of U.S. Polo Assn. in India, Arvind Fashions is incredibly proud to be part of this partnership that is bringing such exciting sports entertainment to our consumers and all sports fans in India,” said Shailesh Chaturvedi, CEO & managing director of Arvind Fashions Ltd., U.S. Polo Assn.’s licensing partner in India. “Making further inroads into sports in India is a significant step in the history of the U.S. Polo Assn. brand and what makes this market-leading brand truly authentic.”
“Embracing the sport of polo as part of our diverse sports culture aligns perfectly with our mission to expand our sports offerings and engage with a broader audience,” said Harry Griffith, head of Acquisition and Syndication at Star Sports. “We are excited to introduce our viewers to the rich history and dynamic action of polo through our collaboration with USPA Global and the U.S. Polo Assn. brand.”
