Following the completion of its inaugural season, the Entertainers Cricket League (ECL) has opened tenders to add two new franchise teams for the upcoming second season.
The expansion opens up an investment opportunity for prospective team owners. Interested parties must register by October 25, with auction scheduled for November 6.
With a claimed fan base of over 700 million across digital platforms, the ECL asserts it presents a unique opportunity, combining cricket with social media engagement, bringing together social media stars, entertainers, and fans from around the world.
The winning bidders will have the opportunity to decide their team’s city, offering a personalized touch to their franchise. Notably, all the four teams purchased in the ECL T10 Season 1 ended up being profitable, making this a lucrative and promising investment opportunity.
ECL’s debut season, held at the Indira Gandhi Indoor Stadium in New Delhi from September 13 to September 22, saw 506,000 peak concurrent viewers online & 600 million minutes of watch time on Youtube and 41 million reach on Instagram, but also achieved an impressive 20.56 million television viewers across categories on Sony Ten 3 channels.
Himanshu Chandnani, founder of ECL, commented, “The incredible response from fans, sponsors, and entertainers during the first season made it clear that ECL is more than just a cricket league—it’s a movement. By introducing two new teams, we’re giving even more stakeholders a chance to be part of this revolutionary format. The growth potential of ECL is massive, and this expansion offers a rare opportunity to tap into an audience that spans across sports and entertainment alike.”
The first edition of ECL T10 featured six teams led by social media stars: Haryanvi Hunters, Lucknow Lions, Punjab Veers, Dynamic Delhi, Bangalore Bashers, and Mumbai Disruptors. The final saw Elvish Yadav’s Haryanvi Hunters claim the championship over Anurag Dwivedi’s Lucknow Lions by eight wickets.
Interested bidders are encouraged to reach out directly to ECL founders Chandnani, Anil Kumar, Puneet Singh, and Ajay Assudani; to access the tender documents and submit their applications before the deadline. The process is straightforward, ensuring that interested parties who share the league’s vision have the opportunity to be a part of it.
Registration deadline: October 25
Registration fee: ₹51,000 + GST, with bidding starting at ₹3 crore
Auction date: November 6
Tender guidelines: Available on request
