Sting, a PepsiCo energy drink, has partnered with Battlegrounds Mobile India (BGMI). This collaboration integrates Sting’s energy drink branding into the BGMI universe, connecting in-game elements with retail and daily consumer touchpoints.
From May 15 to July 14, BGMI players will find the Sting bottle as the official in-game energy power-up, featuring its signature burst and the Sting energy mnemonic. This unique integration captures the rush and intensity that define both the brand and the BGMI universe, setting a new standard for immersive gaming experiences.
Sting X BGMI co-branded bottles will soon be available across India in retail stores and e-commerce platforms. Each bottle features a QR code that directs consumers to PEPGenie—PepsiCo’s WhatsApp-based chatbot—where users can unlock four unique missions in a custom BGMI in-game event. Completing these missions opens access to a final grand challenge, allowing players to earn limited-edition and widely sought-after digital collectibles.
PepsiCo India Director Marketing – energy and hydration, Ankit Agarwal, commented, “Gaming and energy are a natural match — both are about intensity, focus, and pushing limits. With this partnership, Sting becomes the fuel behind epic plays and high-octane moments in both worlds. We’re excited to bring unique collaboration to life, creating a powerful link between gaming and real-world experiences for our consumers. Sting’s unmistakable energy is now part of the BGMI universe, and we’re inviting players to take their game to the next level with every sip.”
KRAFTON India Head of Business Development, Seddharth Merrotra, said, “This partnership with Sting® goes far beyond traditional branding. It’s a bold step into experiential engagement — fusing energy, emotion, and interactivity into one seamless journey. BGMI has always stood at the intersection of technology and youth culture, and this collaboration builds on that ethos to deliver something unforgettable for our players.”
This collaboration combines gaming, content, and shopping to connect with India’s digital generation. It reflects a broader shift in how brands interact with consumers across digital platforms, aligning with evolving patterns of play, shopping, and social interaction in a fast-growing digital economy.
