Volleyball World has partnered with leading Asia-based sports digital agency Mailman, an IMG company, to accelerate its social media growth in China.
The collaboration will leverage Mailman’s digital expertise and local market knowledge to connect with the country’s rapidly expanding volleyball fanbase.
Through localised storytelling, influencer collaborations and platform-specific strategies, the partnership will deliver tailored content and authentic fan engagement.
Together, the two organisations aim to drive long-term growth and foster community development within China’s unique digital ecosystem.
Stephanie Giardina, Chief Revenue Officer, Volleyball World, commented: “China is a key growth market for volleyball with a passionate and growing fanbase. By partnering with Mailman, we’re taking a key step toward building a stronger presence in the region. Their local expertise will help us create more relevant, engaging content and foster deeper connections with fans.
Mailman VP, Digital, Dominic Lytwyn added: “Volleyball has a strong and growing following in China, and this partnership with Volleyball World allows us to engage fans in innovative ways. By combining our local expertise with Volleyball World’s global platform, we’ll create tailored content and experiences that meet fans where they are. This collaboration is about fostering genuine connections and supporting the sport’s long-term growth in the region.”
The move is part of Volleyball World’s broader strategy to create an integrated ecosystem and connect all volleyball stakeholders globally. It reinforces a commitment to local relevance while unlocking new commercial opportunities in Asia.
