TCM Sports has announced its exclusive advertising partnership with CricHeroes, the platform for amateur and community cricket.
The collaboration allows TCM Sports to sell exclusive ad rights on the CricHeroes app, providing access to live match updates, player stats, and user-generated content.
CricHeroes is used by amateur cricketers and cricket enthusiasts. Through its partnership with TCM Sports, brands will have the opportunity to run contextual, targeted campaigns within the app.
TCM Sports CRO Sanjay Kailash said, “Our partnership with CricHeroes is a strategic step towards deepening our engagement with cricket at the grassroots level. With millions of active users, CricHeroes offers unmatched access to a highly passionate community. We’re excited to help brands build long-term affinity and value by becoming part of this thriving ecosystem.”
CricHeroes head of Strategic Initiatives Parth Jhala commented, “We’re excited to join hands with TCM as our ad sales partner. With this partnership, we hope to provide our users with a more engaging experience as we bring innovative and strategic integration opportunities for brands looking to build meaningful relationships with our community.”
