FC Barcelona continues to strengthen its digital leadership and has reached a historic milestone: 23.8 million subscribers on YouTube.
Barça has now surpassed FIFA (23.6m) and the NBA (23.3m).
Last January, Barça became the first sports club to surpass 20m subscriptions. Now, thanks to the impact of content such as the Asian Tour or the 2025 Joan Gamper Trophy, including the corresponding live broadcasts, Barça has achieved a new milestone .
In comparison with other leading sports accounts, Real Madrid has 18.1 million subscribers, LaLiga has 13.1 million, and Liverpool has 11.7 million.
2025 Joan Gamper Trophy broadcast
The match played this Sunday against Como 1907 achieved spectacular figures on YouTube:
Peak concurrent viewers: 3,282,834
Average concurrent viewers: 1,826,927
Unique viewers: 9.7 million
Total views: 18,746,962
Total interactions: 4,648,912 (4,637,310 reactions and 11,602 chat messages)
Success also on Douyin: over 1.2 million views in China
The Gamper broadcast on Douyin – the platform for the Chinese market – exceeded 1.2 million views and gained more than 5,000 new followers on Barça’s official account on the platform. In addition, the #GamperTrophy hashtag reached over 9 million views. Douyin supported the event by highlighting the content on the main page of its sports channel and with a dedicated recommendation page. The coverage featured a commentary team led by one of the platform’s top football narrators (with more than 500,000 fans), accompanied by five creators specialised in Barça.
This growth, both in subscriptions and in audiences and interactions, consolidates FC Barcelona as one of the most powerful sports brands in the world in the digital sphere as well, and reaffirms its ability to connect with millions of fans around the globe.
