EXPLORA JOURNEYS, the luxury lifestyle ocean travel brand of the MSC Group, has announced a partnership with Wimbledon 2025 champion Jannik Sinner, who joins as its global brand ambassador. The announcement comes on the eve of the US Open, where Sinner begins his campaign today.
According to the brand, the collaboration is built on shared values and a common philosophy, uniting two worlds through precision, passion and the pursuit of excellence. Sinner’s rise to the top of world tennis has been defined by skill, discipline and composure — qualities that strongly resonate with Explora Journeys’ approach to delivering transformative ocean travel experiences. Both share the belief that true mastery lies in the details, from the focus and preparation behind every point on court, to the thoughtful craftsmanship that shapes every aspect of Explora Journeys.
As brand ambassador, Sinner will feature in select campaigns and co-create a series of exclusive onboard activations and wellness rituals with his team. In addition, his team will wear apparel featuring the Explora Journeys logo during upcoming tournaments.
The partnership was officially unveiled at an exclusive event at The CORE: Club in New York City.
Sinner said, “I’m honoured to join Explora Journeys as their Brand Ambassador. For me, wellness is not just about training – it’s about recovery and balance. I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
Explora Journeys global president Anna Nash added, “Jannik embodies the values at the heart of Explora Journeys – authenticity, excellence, and a commitment to wellbeing. We are delighted to welcome him to our family-owned brand. This collaboration represents a fresh approach to brand ambassadorship – one rooted in authenticity and shared values rather than simple endorsement. His passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
