JIOSTAR, the official broadcast and digital partner of the ICC Women’s Cricket World Cup India 2025, has unveiled its campaign film, “Jersey Wahi Toh Jazba Wahi.”
Conceptualised by BubbleWrap Films, the evocative promo highlights how the India jersey unites a billion hearts, no matter who wears it. The storyline follows a protagonist reluctantly wearing a Smriti Mandhana jersey to work, only to discover fellow commuters proudly sporting jerseys of India’s women cricketers along the way. The message lands when he reaches his office and sees the lift operator also wearing a Smriti jersey, who remarks, “Virat khelein ya Smriti, jeetega toh India hi na” (Whether it’s Virat or Smriti, India will win anyway). With a shift in perspective, the protagonist removes his jacket and walks into the office with pride.
The ICC Women’s Cricket World Cup 2025, co-hosted by India and Sri Lanka, begins on 30 September with the opening match between India and Sri Lanka in Guwahati. The tournament will be broadcast live and exclusively on the Star Sports Network and JioHotstar.
JioStar viewership and monetisation initiative, sports head Siddharth Sharma said, “The ICC Women’s Cricket World Cup India 2025 marks a defining moment for Indian cricket — a powerful opportunity to inspire a new generation of fans as the Women in Blue set out, on home soil, to chase a trophy that has so far eluded them. With the roar of a billion voices behind them and the advantage of playing in front of home crowds, Team India enters this campaign not just as hopefuls but as genuine contenders. This isn’t just about cricket — it’s about rewriting history. Our endeavour is to channel this moment into a campaign that not only supports our players but unites the country behind them. And what better way to do that than by invoking the deep pride that comes with the Indian jersey? This film captures the journey of the Indian fan — a coming-of-age story where we acknowledge that it’s time we take equal pride in every Indian jersey, whether it belongs to our men’s or women’s teams.”
