Global media-buying giant WPP Media and sports consulting firm ITW Universe are reportedly among the companies that have picked up tender documents for the Indian cricket team’s front-of-jersey sponsorship.
Economic Times, quoting “people familiar with the matter”, further reported that a leading cement manufacturer and a global technology company have also picked up bid documents for the Invitation to Tender (ITT) floated by the Board of Control for Cricket in India. The last date to acquire bid papers was September 12, while formal bids are due on September 16.
The sponsorship will run for two-and-a-half years, from September 30, 2025, until March 31, 2028, and replace the now-departed fantasy gaming giant Dream11.
The BCCI has set the floor price for sponsorship rights at ₹3.5 crore per bilateral match and ₹1.5 crore for multilateral fixtures, which would mean potential earnings north of ₹400 crore for the board.
Per ET, ITW Universe is expected to pitch on behalf of its client, online car retail platform Spinny, which is preparing for a stock market debut. Spinny counts Sachin Tendulkar, Tiger Global, Elevation Capital and General Catalyst among its backers.
As for WPP, it is likely fronting a bid for a large Indian conglomerate with a history of big-ticket cricket sponsorships.
Key details of the ITT
Sponsor: Indian cricket team (front-of-jersey)
Sponsorship period: September 30, 2025, to March 31, 2028
Bids due: September 16, 2025
Previous sponsor: Dream11, whose contract was cancelled due to the
Global media-buying giant WPP Media and sports consulting firm ITW Universe are among the companies that have picked up tender documents for the Indian cricket team’s front-of-jersey sponsorship.
ET, quoting “people familiar with the matter”, further reported that a leading cement manufacturer and a global technology company have also picked up bid documents for the Invitation to Tender (ITT) floated by the Board of Control for Cricket in India. The last date to acquire bid papers was September 12, while formal bids are due on September 16.
The sponsorship will run for two-and-a-half years, from September 30, 2025, until March 31, 2028, and will replaceg the now-departed fantasy gaming giant Dream11.
The BCCI has set the floor price for sponsorship rights at ₹3.5 crore per bilateral match and ₹1.5 crore for multilateral fixtures, which would mean potential earnings north of ₹400 crore for the board.
Spinny, conglomerates likely in the mix
Per ET, ITW Universe is expected to pitch on behalf of its client, online car retail platform Spinny, which is preparing for a stock market debut. Spinny counts Sachin Tendulkar, Tiger Global, Elevation Capital and General Catalyst among its backers.
WPP expected to be fronting a bid from a large Indian conglomerate with a history of big-ticket cricket sponsorships.
Key details of the ITT
Sponsor: Indian cricket team (front-of-jersey)
Sponsorship period: September 30, 2025, to March 31, 2028
Bids due: September 16, 2025
Previous sponsor: Dream11, whose contract was cancelled due to the new Online Gaming Act.
New sponsorship rates
Bilateral matches: ₹3.5 crore per match
Multilateral matches: (ICC/ACC events): ₹1.5 crore per match
Expected earnings: The BCCI anticipates earning more than ₹400 crore from this sponsorship.
Potential bidders
Companies that have acquired tender documents include: WPP Media, ITW Universe, a cement manufacturer, and a global technology company.
Banned categories
Companies involved in real money gaming and cryptocurrency are barred from bidding.
