MUMBAI: Online sports nutrition brand Myprotein Thursday announced a collaboration with social media influencer Harsh Beniwal.
Myprotein has onboarded the Indian Youtuber, who boasts 16 million followers, to “inspire and encourage Indians to prioritize their health and wellness”, focusing on Beniwal’s own fitness journey and the importance of nutrition to support his goals.
“With Beniwal, the brand is aligned with this vision, partnering with a personality who seamlessly balances his acting and fitness journey, inspiring the youth of India to prioritize their wellbeing,” a company release states.
In India, Myprotein has partnered with Indian athletes such as Prachi Choudhary, Niharika Vaishist, Ankita Bali, Jayesh Rane, and Aryan Brahmin.
A Myprotein spokesperson noted, “We are delighted to join forces with Harsh Beniwal, whose influence within India is exceptional. This collaboration exemplifies our commitment to reach far and wide with our messaging and inspire everyone to move a little more and priotize your health. It underscores the message of unity and strength encapsulated in our tagline, ‘Stronger Together, Since 2004’. By reaching a diverse audience, we are ensuring that everyone can embark on their fitness journey and achieve their goals – no matter their starting point.”
