MUMBAI: JioCinema, the official streaming platform for the TATA IPL, brought down curtains on yet another successful season with a record reach of 26 billion views during the tournament, a 53% growth compared to IPL 2023. As JioCinema concluded their second season, the platform recorded over 350bn minutes of watch-time.
Keeping the momentum going after an incredible opening night, JioCinema’s reach grew by over 38%, concluding the season at over 620 million. The connected TV audience expanded substantially as the 12 language feeds, 4K viewing, multi-cam views, and stadium like experience through AR/VR and 360-degree viewing led to average time spent touching 75 minutes from over 60 minutes last season.
JioCinema opened the 2024 season with over 113m viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024, which led to 6.6bn minutes of watch-time.
This season, JioCinema took the opening match presentation to a new level with six leading consumer brands, Dream11, Charged by Thums Up, Parle Products, Britannia, Dalmia Cements, and HDFC Bank, debuting their IPL campaigns within the first six overs of the opening game under the newly-introduced JioCinema Brand Spotlight. By the end of the season, JioCinema had a record 28 sponsors and over 1,400 advertisers.
JioCinema’s commitment to offer the best-in-class sports content will continue with the Olympic Games Paris 2024. Viewers can expect an enhanced viewing experience of the Olympics, with thousands of hours of live and on demand action. Viacom18’s comprehensive coverage of Paris 2024 will include content around must-watch events for India fans, Indians to watch out for at the Olympics, greatest performances in Olympics history, unprecedented landmarks Indians can achieve at Paris 2024, and more.
