PLAYSUPER, a gaming commerce platform that integrates real-world rewards into mobile games, has secured $1 million in seed funding led by Singapore-based gaming venture capital firm Chimera. The round also saw participation from Audacity VC, IAN Capital Fund, and Meta APAC Emerging Markets managing director Dhruv Vohra.
The fresh capital will be channelled into strengthening product development, deepening brand partnerships, and expanding operations across India and Southeast Asia.
Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper operates on a rewards-as-a-service model. The company provides gaming studios with a plug-and-play SDK, enabling them to seamlessly embed branded rewards into gameplay. Brands pay for engagement and conversions, while studios gain higher retention and monetisation without compromising user experience—creating a mutually beneficial loop between gamers, studios, and consumer brands.
By focusing on branded, non-monetary rewards—ranging from gift cards to consumer products—PlaySuper also sidesteps the recent restrictions on real money gaming.
The company claims to have already crossed $350,000 in monthly GMV, with early partners reporting marked improvements in player retention and monetisation.
Das said, “Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real.”
