COCA-COLA INDIA and the International Cricket Council (ICC) are set to bring unparalleled energy to the ICC Women’s Cricket World Cup India 2025. This collaboration builds on their eight-year global partnership, reaffirming Coca-Cola India’s commitment to championing women in sport and empowering the next generation of athletes.
With Thums Up XForce as the official beverage partner and BodyArmor Lyte ORS as the official hydration partner, Coca-Cola India will keep players and fans refreshed throughout the tournament. As India hosts matches across Guwahati, Indore, Visakhapatnam, and Navi Mumbai, the company will bring its full beverage portfolio to stadiums and fan zones.
Building on its campaigns such as “Thums Up Utha, India India Macha,” #PalatDe, #TaanePalatDe, and “Utha Thums Up, Jagaa Toofan” during ICC tournaments, Olympics and Paralympics. With its latest no-sugar variant, Thums Up XForce, the brand extends its bold, empowering spirit, while BodyArmor Lyte ORS, Coca-Cola’s advanced hydration brand, strengthens its commitment to supporting athlete performance and fan wellness during the ICC Women’s Cricket World Cup 2025.
Coca-Cola India vice-president Sundeep Bajoria said, “Coca-Cola India is uniquely positioned to deliver refreshment at scale through our nationwide distribution network, reaching every corner where cricket is celebrated. For us, the ICC Women’s Cricket World Cup 2025 is an opportunity to strengthen consumer connections and create lasting value for our partners and retailers. By bringing our portfolio to millions of fans and athletes, we are not only supporting the game on the ground but also creating moments that make cricket a shared experience nationwide.”
