GLOBAL FOOD and beverage powerhouse PepsiCo has unveiled a new corporate brand identity — its first major refresh in nearly 25 years.
Pe the comppany, the rebrand “reflects PepsiCo’s evolution into a modern, purpose-driven company with a far-reaching portfolio that extends well beyond its iconic namesake beverage”.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo chairman and CEO Ramon Laguarta.
Sixty years after the merger of Pepsi and Frito-Lay set the foundation for a global empire, PepsiCo today stands as a family of more than 500 brands, including Lay’s, Gatorade, Quaker, Tostitos, Siete, and poppi, powered by a workforce of over 300,000 people across six continents. The new identity marks a defining moment in the company’s journey — one that captures its transformation, optimism, and ambition for the future.
The rebrand is being rolled out across PepsiCo’s global website, social media platforms, and physical spaces — from packaging to workplaces and signage — seamlessly linking its diverse family of brands under one unified identity.
Symbol of ‘transformation’
The refreshed visual identity goes beyond aesthetics. It embodies PepsiCo’s commitment to consumer centricity, innovation, sustainability, and resilience under its pep+ (PepsiCo Positive) strategy. The new logo features a reimagined ‘P’ — a nod to the company’s heritage — emerging through surrounding forms that represent the values shaping its future.
The color palette takes inspiration from the real world — from the earthy tones of the soil that nurture its ingredients to the vibrant hues of its beverages. A new lowercase custom typeface conveys approachability, while at its core lies a smile — simple, universal, and deeply human.
The company’s new expression, “Food. Drinks. Smiles.”, captures its enduring mission to create joy with every sip and bite.
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future,” said PepsiCo International Foods chief consumer and marketing officer and chief growth officer Jane Wakely. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers — and that obsession fuels our growth.”
