NAZARA TECHNOLOGIES LIMITED, a diversified gaming and sports media company, has unveiled its new corporate brand identity, marking a significant milestone in its 25-year journey. The refreshed identity reflects Nazara’s evolution and underscores its long-term vision of creating immersive, inclusive, and globally relevant gaming experiences, a media release said.
The company’s new positioning is captured through the tagline “Enter. Magic.”, a phrase that encapsulates Nazara’s mission to craft interactive worlds that inspire, connect, and entertain players across geographies, platforms, and genres.
Nazara’s updated brand identity will be rolled out progressively across all assets, platforms, communications, and partner interfaces over the coming weeks.
Nazara founder and CEO Nitish Mittersain said, “Nazara began with a simple aspiration — to create meaningful experiences for gamers and creators. Over the years, we have grown into India’s largest gaming ecosystem with studios, IPs, publishing capabilities and a global presence. This new identity reflects both our journey and our future ambition: to build worlds where creativity and play come together in powerful ways. The next phase of Nazara will focus on deeper player engagement, strong original IP creation, and expanding our reach across international markets.”
