JIOHOTSTAR SPORTS ADS has named Aditya Krishnan as its new vice-president of sales. In this role, he will lead monetisation efforts across both television and digital platforms for BCCI and ICC men’s cricket, working closely with key stakeholder groups.
Announcing the move on LinkedIn, Krishnan wrote, “I’m happy to share that I’m starting a new position as Vice President of Sales at JioHotstar Sports Ads!”
Krishnan brings close to twenty years of experience in media and entertainment. He previously worked with The Walt Disney Company in advertising sales and solutions, and has also held sales and brand solutions positions at Viacom18 and Diligent Media.
His expertise spans monetisation strategy, partnerships, client relations and revenue leadership across national markets.
