WORLD PICKLEBALL LEAGUE (WPBL) has appointed Komerz India, the Indian arm of UK-based Komerz Global, as its exclusive sales and sponsorship agency. The mandate includes central sponsorship inventory, commercial rights and monetisation streams across WPBL’s properties and community platforms.
The partnership was facilitated by AMP Sports & Entertainment, WPBL’s exclusive strategic partner, which will work alongside Komerz India to identify and develop high-impact commercial opportunities for the league.
WPBL’s ecosystem spans Season 2, scheduled for January 2026 at Jio World Garden in Mumbai, along with WPBL On Tour, a nationwide grassroots, youth and community initiative.
Komerz, a global distributor known for its omni-channel commerce solutions, will lead sales, sponsorship and partnership development for WPBL, with AMP providing strategic and brand-alignment support. The collaboration offers three key avenues for brands: visibility and hospitality at the Mumbai Season 2 event, year-round scalable engagement through WPBL On Tour’s 57-plus events, and hyperlocal activation opportunities via franchise integrations across city-level tournaments, a media release said.
WPBL founder and CEO, Gaurav Natekar, said, “Season 1 of WPBL was an enormous success and we want to continue our growth trajectory and create long-term and sustainable commercial value for brands, the League, its franchises and all other stakeholders. The appointment of Komerz India brings dedicated expertise and laser-sharp focus to scaling our sponsorships and partnerships portfolio. AMP has played a key role in shaping our brand narrative and together with our stakeholders, we look forward to unlocking partnerships that reflect WPBL’s inclusive, aspirational and community-first appeal.”
Komerz chief marketing officer, Amarendra Singh, commented, “We’re excited to partner with WPBL during this explosive growth phase in India. Under Gaurav and Arati’s leadership, the league has become a dynamic sportainment property. Our partnership expands Komerz’s Sports IP capabilities by offering brands turnkey solutions with marquee visibility, hyperlocal activations, and measurable sponsorship models. Glassbox Ventures as marketing partners will help convert WPBL into a powerful platform for brands to engage meaningfully.”
AMP Sports & Entertainment founder and CEO, Indranil Das Blah, added, “AMP is excited to work with Komerz and unlock the limitless commercial potential the WPBL has. The combined strengths of WPBL, Komerz India and AMP create a powerful platform for brands to engage with audiences across marquee events like Season 2 and the extensive footprint of WPBL On Tour.”
