FANATICS and four-time F1 world champion Max Verstappen have announced an exclusive multi-year global partnership spanning ecommerce, licensed sports merchandise and trading cards including autographs, inscriptions and race-worn relics.
As part of the collaboration, fans in the Netherlands and worldwide will gain access to exclusive Verstappen trading cards and a new global online Verstappen store launching in early 2026.
Verstappen becomes the first active athlete to partner with Fanatics Commerce to open a global online store, offering fans faster access to his merchandise and real-time, on-demand products tied to milestone performances and major race moments. Fanatics will launch a new global ecommerce destination at Verstappen.com with rights to design, manufacture and distribute a wide range of officially licensed Verstappen merchandise, including apparel, headwear, accessories and special limited-edition drops.
To mark the announcement, Fanatics Collectibles has released a 1/1 Only1 Verstappen card in the F1 Eccellenza 2025 collection. The card celebrates Verstappen’s record-breaking lap at Monza, the fastest in F1 history and features an insert from his race suit worn at the event. Only one such card will be issued for each driver across their career.
Verstappen said, “It is great to partner with Fanatics and provide exclusive products and experience to all of my fans, no matter where they are in the world. I look forward to working with the Fanatics teams across merchandise and collectibles to create products and experiences that feel authentic to my journey and give fans something special to collect and enjoy globally.”
Fanatics Commerce CEO Andrew Low Ah Kee shared, “Max’s global fan base continues to grow at remarkable speed, and we are proud to help elevate how his fans engage with him. His success on track and international popularity have made him one of the world’s most influential athletes. Our team is excited to have him as a part of our Fanatics global network, creating merchandise that carries real meaning for Max and his fans across the world.”
Fanatics Collectibles CEO Mike Mahan added, “We’re incredibly excited to welcome Max to the Fanatics family. All of us at Fanatics are huge fans – and his cards are extremely popular and valued in the hobby. With Max, we look forward to developing never-before-seen innovative product that will continue to grow our global F1 success with both fans and collectors.”
