TATA MUMBAI MARATHON has appointed Snickers as its official hunger partner, reinforcing the brand’s association with high-endurance sporting events where sustained energy, focus and performance are vital.
Rooted in the understanding that long-distance runners need reliable, on-the-go nutrition, Snickers blends chocolate, peanuts and caramel to help manage hunger during demanding physical activity, according to the media release.
The partnership forms part of Snickers India’s wider push to promote active lifestyles through its alignment with leading endurance events. With marathons testing both physical and mental stamina, Snickers positions itself as a practical, energy-rich option for peak performance moments. The collaboration also deepens the brand’s engagement with fitness-focused communities while creating stronger connections across multiple consumer touchpoints, the media release added.
Mars Snacking strategic demand manager – filled bars Himanshu Gupta said, “In high-endurance moments, staying focused and energised makes all the difference—and that’s exactly where Snickers steps in. The Tata Mumbai Marathon is one of India’s most iconic sporting events, built on resilience, aspiration, and collective spirit—principles that strongly resonate with our brand. As the Official Hunger Partner, we are excited to fuel runners when effort peaks and performance matters most. With Snickers, we want to ensure hunger never becomes a barrier to achieving one’s best.”
Procam International managing director Anil Singh added, “The Tata Mumbai Marathon has evolved into a platform that brings together fitness, community, and purpose at scale. Partners who associate with the marathon are those that naturally align and elevate the runner experience, and Snickers’ focus on addressing hunger fits seamlessly within the event ecosystem.”
