RADAR TYRES has announced a strategic multi-year partnership with Cricket South Africa (CSA), becoming a global partner of the Proteas across all major formats of the game.
Under the agreement, Radar Tyres will serve as the headline sponsor of the Proteas men’s and women’s T20 International teams, an associate partner of the men’s and women’s ODI and Test sides, and the headline partner of the Proteas Under-19 men’s and women’s teams.
The partnership delivers wide-ranging on-field and off-field brand exposure, including prominent logo placement on match and training apparel. As part of the rollout, the Proteas men unveiled their newly branded T20I kit on 27 January in Paarl.
Omni United president and CEO G.S. Sareen commented, “Becoming the Global Partner of the Proteas marks a significant milestone in Radar Tyres’ global brand journey and reflects our belief in sport as a powerful platform to build brand equity, strengthen dealer support, enhance trust and credibility, and connect with households worldwide. Through this partnership, we are able to engage with cricket fans both locally and globally, while reinforcing Radar Tyres’ position as a reliable, performance-driven brand committed to delivering premium-performance tyres at accessible price points.”
CSA chief executive officer Pholetsi Moseki added, “CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well. This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans. Radar Tyres’ support also reinforces CSA’s commitment to excellence and inclusion, strengthening our ability to drive high performance across all levels.”
