ASICS recorded its highest-ever revenue in the EMEA region (Europe, Middle East and Africa) in 2025. The company’s EMEA revenue rose to €1.204 billion for the year, excluding the Onitsuka Tiger label, marking an 18.4% increase from 2024, when it first surpassed the €1 billion milestone.
According to ASICS, the region delivered profitable growth across all categories in 2025, including performance running, tennis, indoor sports and apparel. The SportStyle segment posted the strongest rise, growing by 44%.
The company also reported gains across all sales channels. Wholesale revenue increased by 22.5% year on year, company-owned retail rose by 8.2%, and e-commerce sales were up 10% in 2025, all compared with the full-year 2024 period.
Data from Circana EuroShare for the 12 months ending December 2025 showed ASICS as the number-one brand in the performance running footwear segment across the five major European markets, France, Germany, Italy, Spain and the UK, for running and track-and-field shoes priced above €90.
Separate figures from Circana’s SCS Retail Tracking Service also indicated continued market share growth in the brand’s core performance categories, including tennis, indoor sports and padel footwear across the EU4 markets (France, Germany, Italy and Spain). The SportStyle category also recorded gains in the EU2 markets of France and Germany during the 12-month period ending December 2025.
