ASICS HAS LAUNCHED a campaign titled ‘Get The Glow’, featuring people photographed after physical activities such as running, walking, and workouts. The campaign aims to connect exercise with mood and wellbeing, positioned against the backdrop of rising interest in skincare and beauty routines. ASICS cited its own research indicating that 15 minutes of movement can positively affect mood and confidence.
ASICS said the campaign uses post-exercise imagery to shift the conversation from beauty routines toward movement, mental well-being, and confidence.
