MUMBAI: The Mumbai Indians’ e-commerce destination, MI Shop, has expanded its merchandise offerings for IPL 2024 which now stands at 14 brands.
To further elevate existing fan experiences and attract newer younger fans, MI Shop has an eclectic mix of merchandise partners spanning various categories like entertainment, footwear and apparel, travel accessories, gaming chairs, and sustainable apparel to name a few.
In 2024, unique collaborations include innovative hemp brands like Eccentric and cutting-edge gaming accessory providers like Cybeart among others have additionally enhanced the offering for fans. The full spectrum of licensees now encompasses a wide range of categories, including replica apparel from PlayR , Suditi (Apparel), Fancode (Apparel), Ecentric (Apparel), Celio (Apparel), Skechers (Apparel), EUME (Backpacks and Travel accessories), Cybeart (Gaming chairs), Parksons (Playing Cards), CrunchBox (Popcorn), Chupps (Footwear Sliders), Boldfit (Training Gear) and Dudeme (JIT Apparel) further enriching the selection available to fans.
Central to MI’s success in this arena is their focus on fostering custom-designed partnerships with each brand, ensuring that collaborations are tailored to fit the unique size, scale, nature, and USP of each entity. This approach not only benefits emerging brands by providing them with invaluable exposure and association power but also creates multiple touchpoints for fans to engage with their favourite team in novel and exciting ways.
