Sevilla FC Thursday launched a new season of the LaLiga club’s ‘Never Surrender’ documentary series in Indi, based on the club motto.
Sevilla FC have FC Bengaluru United as its strategic partner in India. The second season of the documentary tells the inspiring story of archer Dhiraj Bommadevara, who will compete in the 2024 Paris Olympics representing India.
Aged 22, Dhiraj Bommadevara is on the verge of participating in his first Olympic Games and won the silver medal at the 2022 Asian Games. In the documentary, he tells his own story, detailing his journey to becoming an elite athlete and how he loved the sport from a young age and always wanted to improve. His story reflects how his sport challenges him to compete against rivals but also against himself in a sport that rewards concentration and precision.
“The club is fully committed to its internationalisation strategy. It is important for us that our team and matches are followed worldwide, but also to convey our values. The series ‘Never Surrender’ aims to be a source of inspiration for our fans with sports stories that reflect the idea that one should never give up in the face of adversities encountered in sport, but also in our daily lives,” explained club president José María del Nido Carrasco.
“Sevilla FC embody a rich history – one that speaks of perseverance, determination, resilience, and triumph,” said Gaurav Manchanda, Owner, FC Bengaluru United. “Their motto of ‘Never Surrender’ rings true with this ethos as do the stories we witness in the ‘Never Surrender’ documentary. Rising against the odds and emerging triumphant has been the hallmark of Sevilla FC’s sporting journey, something that we, as their international partners can take tremendous inspiration from,” Manchanda added.
The first season of the documentary series ‘Never Surrender’ was launched during the 2022-2023 season and was well received in India, accumulating over 8 million views. The episodes were also broadcasted on three Indian television channels, including MTV, VH1, and Infinity.
With the launch of the new series, the club aims to continue conveying the values of its motto and its identity while also exporting compelling stories from Indian sports to Spain and Europe. These stories align perfectly with the club’s brand.
The club has strong link to India, especially thanks to the collaboration agreement that has been in place since 2021 with FC Bengaluru United. Recently, the coach of the Indian club, Fernando Santiago Varela, visited our training ground, where he was able to learn about the club and speak with Quique Sánchez Flores as well as Jesús Navas and Sergio Ramos.
Sevilla FC continues to experience significant growth in our support in India. Recently, the club reached the milestone of 20 million followers on social media, with India the fastest growing country with an increase of 1126% in the past 12 months. This growth helps to support its internationalisation strategy with exclusive content tailored for fans in India, including the series ‘Never Surrender’.
