FIVE-TIME Indian Premier League champions Chennai Super Kings (CSK) have announced two new partnerships with Hinduja Group companies Ashok Leyland and Gulf Oil Lubricants India.
Ashok Leyland has joined the franchise as an official sponsor, with its logo set to appear on the front right chest of CSK’s yellow jersey for the upcoming season. As part of the collaboration, the company also unveiled a specially designed CSK Fan Bus, created for the team’s passionate Whistle Podu fan community.
Meanwhile, Gulf Oil Lubricants India will continue its long-standing association with CSK as the official lubricants partner for the next four years. Under the renewed partnership, Gulf and the franchise will work together on integrated marketing campaigns, digital activations and fan engagement initiatives aimed at bringing supporters closer to the team while strengthening Gulf’s presence in the Indian market.
The agreements further extend the long-standing relationship between CSK and the Hinduja Group.
Ashok Leyland chairman Dheeraj Hinduja said “We are delighted to join hands with the Chennai Super Kings, a team that embodies excellence, consistency, and a winning spirit. Through this partnership, we celebrate our shared values of resilience and high performance. We are proud to support a team that has brought immense pride to our home city.”
Gulf Oil Lubricants India managing director and CEO Ravi Chawla shared, “Gulf’s 13-season journey with CSK reflects a relationship built on trust, shared passion, and mutual success. This partnership has consistently delivered far beyond the commercial contract, forging a deep emotional connection with the loyal CSK fan base and cricket enthusiasts across the nation. Continuing this association is a proud moment for Gulf as it reflects our global heritage of supporting performance sports and iconic teams that inspire millions of fans.”
