SPORTS TECHNOLOGY COMPANY SI has announced a partnership with WRC Promoter, the commercial rights holder of the FIA World Rally Championship (WRC). The collaboration will see the launch of an interactive Rally Predictor experience on Rally.TV, aimed at turning passive viewers into active participants throughout the championship season.
The initiative is designed to deepen fan engagement and strengthen the rally community through interactive predictor games.
Built on SI’s proprietary Predictor Engine and powered by the modular gaming capabilities of SI FanOS, the Rally Predictor introduces a season-long competitive element to Rally.TV. The feature allows fans to test their rally knowledge through pre-event and stage-level predictions, multiple-choice and performance-based selections, strategic boosters, smart-play mechanics, and live leaderboards that track standings throughout the season.
The Rally Predictor has been strategically developed to boost community interaction during each rally and increase dwell time on the Rally.TV platform. It also aims to deliver additional value to freemium users while creating clear conversion pathways for new user registrations, according to the media release.
Beyond fan engagement, the Rally Predictor is expected to open new commercial avenues by offering sponsor-friendly inventory, brand integration opportunities, and access to high-intent user segments, ultimately unlocking fresh monetisation prospects.
WRC Promoter senior director media rights and OTT Philipp Männer said, “Our work with SI FanOS has been highly collaborative, and Rally Predictor is a real outcome of that partnership. It adds meaningful interaction on Rally.TV and elevates the fan experience by giving viewers new ways to participate and come back rally after rally.”
SI SVP revenue and partnership Raghav Mehta added, “Predictive gaming introduces a layer of intentionality into fan behaviour. When supporters actively forecast outcomes and track their standings, they invest more time and attention in the platform. We have consistently seen that digital sports experiences often operate in silos, limiting their long-term impact. SI FanOS was created to address that gap by bringing data, engagement mechanics and activation capabilities into one connected system, ensuring initiatives like Rally Predictor translate into measurable audience intelligence and sustained commercial value for Rally.TV.”
