AS THE ICC MEN’S T20 World Cup 2026 concluded with the final between India national cricket team and New Zealand national cricket team, digital fan engagement witnessed a significant surge.
The growth highlights the increasing reliance of cricket fans on digital platforms for real-time insights, statistics and match analysis during high-stakes global events.
According to data shared by CREX, monthly active users reaching approximately 19 million during the tournament period.
The data underscores a broader shift in how cricket fans consume live sporting events, with audiences increasingly turning to digital platforms multiple times during matches to access real-time statistics, player performance data, match breakdowns and contextual insights alongside live broadcasts.
The engagement trends from the India–New Zealand World Cup final highlight how major tournament moments continue to drive deeper interaction with real-time match data and analytics. With millions of fans actively tracking scores and match developments throughout the game, platforms like CREX are emerging as key destinations for cricket audiences seeking a more informed and immersive viewing experience.
