Angel One on Wednesday confirmed a five-year partnership with the Indian Premier League (IPL) as an associate partner in the financial services category from 2024 to 2028.
It had been reported in the third week of February that the BCCI had sold three associate partnership slots on offer to Angel One, My11Circle and RuPay.
Through this alliance, Angel One aims to reach the diverse sports audience of IPL platform to promote financial awareness and empowerment in the country, especially within the young Indians, the company said.
“This partnership with BCCI underscores Angel One’s long-term vision and commitment to unlocking new avenues for growth and expansion. While we intend to focus on Gen Z and Young Millennials, this collaboration marks a significant milestone in connecting with our audience. Angel One aims to leverage the IPL’s extensive reach to foster brand affinity, drive engagement and solidify its position among its target demographic,” stated a press release.
IPL 2024 commences from March 22, kick-starting with the inaugural match between last season’s champion, Chennai Super Kings and Royal Challengers Bangalore in Chennai.
