THREE-TIME CHAMPIONS Kolkata Knight Riders (KKR) have unveiled a new jersey ahead of the Indian Premier League (IPL) 2026 season, inspired by the theme Lines of Legacy.
The design celebrates defining moments that have shaped the franchise’s journey over the years. From Brendon McCullum’s unforgettable unbeaten 158 on the opening night of the inaugural IPL season in 2008 to Rinku Singh’s dramatic five sixes in the final over, the team has produced several iconic memories that have become part of IPL folklore, per the media release.
Each of these landmark moments has been represented as a “line” in the franchise’s story. When these lines intersect, they form the initials “KKR” through a style of abstract linear art, symbolising the club’s legacy and evolution across seasons.
To complement the launch, the franchise also rolled out a creative reveal campaign across its social media platforms, bringing the concept of Lines of Legacy to life for fans ahead of the new season.
KKR chief executive officer Venky Mysore said, “The Lines of Legacy captures the essence of KKR’s storied history and celebrates the journey of the team over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that weaves together to form our identity. We are proud of this legacy that we have built and want to carry it into the upcoming season while creating more memories for our fans to cherish.”
KKR chief marketing officer Binda Dey added, “Through our ‘Kya Line Hai?’ campaign film featuring actor Rajat Bedi and comedian Anirban Dasgupta, and other popular creators from Kolkata, we wanted to bring the idea of the ‘Lines of Legacy’ to life and celebrate the iconic moments that define KKR’s journey. The campaign invites fans to be part of that story as we head into a new season. By collaborating with local Kolkata influencers and creators, we’re bringing the legacy of the team to fans in a fun and authentic way.”
