Celebrity endorsed ad volumes up 34% in IPL ’26; SRK tops charts: TAM
India pushes digital transformation in sports governance with new IT plan
Fans prefer flexible IPL viewing across screens: Study
Nielsen study signals major growth opportunity for football in India
After 48 games, IPL ad volumes up 2% over 2025: TAM Sports
ATP announces global launch of Aces: The ATP No. 1 Club docuseries
ESPN launches fan-centric engagement hub Fan House
One8 launches shoe inspired by Virat Kohli’s Test runs
AIFF approves revised constitution; ISL dates announced; name change to FFB to be submitted
TAM Media Research, VTION launch CTV Ad Pulse; audience measurement to CTV advertising
