NAZARA TECHNOLOGIES has announced that its wholly owned subsidiary, Nazara Technologies UK Limited, has signed definitive agreements to acquire a 50 per cent controlling stake in Bluetile Games S.L. (formerly known as Playvalve S.L.) and BestPlay Systems S.L. for a consideration of USD 100.3 million.
Bluetile operates a diversified portfolio of globally popular casual and social mobile games, including titles such as Yatzy, Domino Legends, Mahjong Voyage and Spade Stars. The platform has achieved global scale, recording nearly 375 million downloads and 22 million monthly active users across 17 live games.
BestPlay, Bluetile’s in-house rewarded engagement platform, adds a further 2.2 million monthly active users. It functions as an integrated player acquisition, retention and cross-promotion engine across the company’s gaming portfolio. Together, the combination of content and distribution, supported by continuous optimisation and live operations allows Bluetile to run a scalable and resilient gaming platform across international markets.
The platform has embedded artificial intelligence across its operating stack, spanning game development, data infrastructure, marketing and live operations. AI-assisted development pipelines enable Bluetile to significantly shorten development cycles and accelerate the rollout of new titles.
The company is led by founder Raymond Stauffer, an alumnus of Massachusetts Institute of Technology and a former executive at Google. Its senior leadership team brings experience from leading global gaming and technology companies including Zynga, King, Voodoo, Moon Active and Meta Platforms.
For the twelve months ended December 2025, Bluetile and BestPlay reported combined revenue of USD 153.6 million and EBITDA of USD 27.7 million.
Under the agreement, Nazara UK will initially acquire a 50 per cent controlling equity stake in both Bluetile and BestPlay. The transaction structure also includes a call option for Nazara and a corresponding put option for the sellers to acquire or divest the remaining stake by 2028, based on a valuation of 6.6x trailing calendar year EBITDA.
Additionally, the deal includes performance-linked earn-outs, with a most probable payout estimated at USD 98.2 million. These payments are contingent on the achievement of agreed revenue and EBITDA targets for calendar years 2027 to 2029 and will be paid annually between 2028 and 2030.
A significant portion of the future contingent consideration is expected to be funded through the operating cash flows and distributions generated by Bluetile and BestPlay. Up to 25 per cent of each instalment may also be paid, at Nazara’s discretion, in listed equity.
Nazara Technologies CEO Nitish Mittersain said, “Nazara UK’s acquisition of Bluetile and BestPlay brings proven strengths across game development, player engagement and distribution, and will add meaningful synergies to our global gaming platform. The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations. This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses. We are excited to welcome Raymond and his team to the Nazara family”
Bluetile Games general manager Raymond Stauffer, General Manager commented, “Joining Nazara is a natural next step for Bluetile. Over the past several years, we’ve built a platform where technology and AI play a central role in helping us develop and scale games faster, stay lean operationally, and maximize user monetization. Nazara brings global scale, capital and strategic expertise that will allow us to accelerate growth and expand our portfolio worldwide.”
