AN ANALYSIS conducted using the SCORE Ad Effectiveness Measurement Solution, tracking brand visibility and recall during the ICC Men’s T20 World Cup 2026, has revealed that Hyundai Motor Company secured the top position in the “Most Visible and Recalled Brands of the Men’s T20 World Cup 2026” ranking with a score of 84.
According to the report, Hyundai recorded strong visibility among audiences throughout the tournament, which was co-hosted by the Board of Control for Cricket in India and Sri Lanka Cricket between 7 February and 8 March.
In the brand rankings, Thums Up finished second with a score of 76, followed by Coca-Cola in third place with 72. The top six was completed by Gemini, Emirates and Saudi Aramco, which ranked fourth, fifth and sixth, respectively.
The tournament concluded with India national cricket team defeating the New Zealand national cricket team by 96 runs in the final at the Narendra Modi Stadium.
