INDIAN CONSUMER durables brand Usha International has renewed its partnership with five-time IPL champions, Mumbai Indians, marking the 13th consecutive year of their longstanding collaboration.
Per an official release, the association aligns with Mumbai Indians’ “Play Like Mumbai” philosophy, reflecting the city’s vibrant cricketing spirit while reinforcing Usha’s commitment to promoting an active, energetic, and healthy lifestyle.
IPL 2026 will commence on March 28 at the M. Chinnaswamy Stadium in Bengaluru, with Mumbai Indians playing their first match on March 29 at Mumbai’s Wankhede Stadium. The team will also travel to Delhi and Guwahati for away fixtures.
As part of the ongoing partnership, the Usha’s logo from Usha International will be prominently featured on the leading side of the caps and helmets of Mumbai Indians players, ensuring strong brand visibility throughout the season. In addition, ‘Usha Play’ branding will appear on the perimeter board at all Mumbai Indians home matches, along with digital screen integrations inside the stadium, creating multiple touch points to engage with cricket enthusiasts and amplify the brand’s presence during the tournament.
Commenting on the continued association, Usha International head – Sports Initiatives & Associations, Komal Mehra, said: “Sports has always been central to how we think about movement, energy, and everyday wellbeing at Usha. Through Usha Play, our focus has been to associate with sports right from indigenous games to highly aspirational sports like cricket, as the spectrum allows us to penetrate across age groups, regions, and socio-economic segments with one simple message – a healthy and active lifestyle for everyone. Our association with Mumbai Indians is especially meaningful in this context. Cricket’s unmatched reach, combined with MI’s culture of discipline, consistency, and performance, helps us take the spirit of play deeper into everyday life and inspire more people to embrace healthier choices. As the excitement of the new season builds, we look forward to continuing this journey with Mumbai Indians and connecting meaningfully with fans through the shared spirit of play.”
At Usha, sport has always been a powerful way to encourage everyday wellbeing. Through Usha Play, our focus has been on promoting a healthy and active lifestyle by supporting everything from traditional forms of play to highly aspirational sports like cricket. This spectrum allows us to connect across age groups, regions, and socio‑economic segments with one simple message – a healthy and active lifestyle is for everyone.”
The release quotes a Mumbai Indians spokesperson as adding: “Our association with Usha International has grown steadily over the years and gone from strength to strength. Their strong focus on encouraging sports, fitness, and healthier lifestyles complements the values that drive our team and the larger cricketing community. As we head into a new season, we look forward to continuing this collaboration and bringing the excitement of the game closer to our fans as always.”
Usha has been a strong advocate for inclusive sports initiatives across India. Beyond its affiliation with Mumbai Indians, the brand actively supports Ultimate Flying Disc, football, ladies amateur and junior golf, cricket for the deaf, and various sports for the visually challenged, including athletics, kabaddi, judo, and powerlifting. Usha is also deeply committed to reviving indigenous Indian sports such as kalaripayattu, mallakhamb, siat khnam, thang-ta, turai kabaddi, saz-loung, mardani khel, yoga, and silambam.
