EQUITAS SMALL FINANCE BANK has renewed its partnerships with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their official banking partner for the TATA IPL 2026 season, continuing its long-standing presence in the league’s sponsorship ecosystem.
The renewed deals mark the seventh consecutive year of association with CSK and the fourth year with Gujarat Titans, reflecting the bank’s sustained investment in IPL-led brand visibility and regional engagement.
The partnerships are aligned with Equitas SFB’s regional growth strategy, with Chennai serving as a core market and Gujarat emerging as a high-value region with a strong base of financially active consumers.
For the 2026 season, the bank will roll out its campaign titled ‘Bank Like a Champion’, which will be integrated across team-linked activations, in-stadium presence and broader brand communication throughout the tournament.
The campaign is designed to leverage the popularity of IPL franchises to drive engagement and reinforce the bank’s positioning among retail customers.
