TATA GROUP-OWNED online grocery platform bigbasket has continued its association with Royal Challengers Bengaluru (RCB), serving as the Official Quick Commerce Partner for the IPL 2026 season, as the brand deepens its integration within the franchise’s growing commercial ecosystem.
The partnership marks another year in what has evolved into a multi-season collaboration, reflecting the increasing convergence of quick commerce and sports marketing in India. bigbasket first partnered with RCB in 2024 and has since expanded the relationship across multiple seasons, including extensions into the Women’s Premier League (WPL).
The continued association in IPL 2026 signals a long-term strategic alignment between the two brands, built around shared values of speed, reliability and strong local connect with Bengaluru consumers.
As part of the IPL 2026 partnership, bigbasket is expected to have a strong presence across RCB’s official digital platforms, including social media and content series, fan engagement campaigns and contests, in-stadium activations and branded experiences, and collaborations involving players and team-led content.
