NETFLIX HAS ‘UPGRADED’ ITS earlier purely content-led association with Mumbai Indians into that of official social media content partner for the Reliance-owned IPL franchise.
The streaming giant had previously producing the documentary “Cricket Fever: Mumbai Indians”.
As part of this collaboration, Netflix has rolled out a parody-led digital film inspired by a widely circulated on-field moment involving Rohit Sharma. The campaign recreates the cricketer’s viral “Garden mein aaya hai kya?” meme.
The campaign features Sunil Grover as a Rohit look-alike who mimics the cricketer’s mannerisms and dialogue, transforming the widely shared stump-mic moment into a humorous social media story.
Created for digital audiences, the spoof merges cricket fandom with Netflix’s pop-culture storytelling, leaning into meme culture and ongoing IPL conversations online. The short-format film builds on the idea of Rohit “protecting the garden”, a reference that has become a fan-favorite internet joke.
Grover brings his well-known flair for mimicry and comic timing to the role. He has built a reputation over the years for effortlessly slipping into impressions of popular public figures, often blurring the line between satire and realism with his performances.
This initiative reflects a shift in Netflix’s approach to cricket-related content — from long-form storytelling to short-format, shareable digital pieces that align with real-time conversations during the tournament.
Aside from “Cricket Fever: Mumbai Indians”, Netflix had tapped into IPL buzz in 2021 with its ‘What a Shot’ ad featuring Ranbir Kapoor. As he speaks about Netflix’s content, he’s ignored – because everyone’s busy watching the IPL, a clear hat tip to India’s cricket obsession.
