PARIS: With the Paris Olympic and Paralympic Games 2024 just a few months away, Alliance France Tourisme, an association of major tourism companies, has unveiled an initiative to spread the hospitality culture among all welcomers.
This original enterprise, introduced on the Champs-Élysées, will prepare the French to be collectively ready to provide the best possible hospitality for the millions of international visitors in summer 2024.
Alliance France Tourisme will offer free training in the form of an immersive video game on two themes: French hospitality and the 2024 Olympic Games in Paris.
The training will be offered to all company employees as well as to all welcomers and volunteers in France, such as hospitality professionals, retailers, restaurateurs, mobility stakeholders and security forces…
In 30 minutes, the user will learn the basics of French hospitality – availability, manners, openness to others and further skills, animated by characters in a dynamic presentation to remind them how to be a French ambassador and make it iconic.
France remains the world’s top tourist destination. With this initiative, the leading tourism companies are willing to show the country’s full commitment to making visitor stays exceptional – our companies and our employees are ready!
Dominique Marcel, president of Alliance France Tourisme, noted: “The Paris 2024 Olympic and Paralympic Games are a great opportunity to strengthen France’s appeal and prompt a new desire to travel in our country. Quality of hospitality will be a key element for success of our visitor experience. Fully committed to hospitality, the major French companies active within Alliance France Tourisme are willing to offer all the welcomers and volunteer participants an unprecedented tool to remind them of the basics of French hospitality in the form of an immersive video game.”
