BOARD OF CONTROL FOR CRICKET IN INDIA (BCCI)-affiliated Jharkhand State Cricket Association (JSCA) has announced the appointment of SJ Uplift to develop the Jharkhand T20 Cricket League. This association will be for a period of seven years, kickstarting the first season with six franchises.
SJ Uplift will lead the Jharkhand Premier League with full operational and commercial mandate, overseeing the league’s execution across all seasons. This includes building and scaling the franchise ecosystem, driving strategic commercial partnerships across sponsorship and media rights, and shaping the league’s brand and IP development. SJ Uplift will also govern player acquisition frameworks, contractual structures, and the league’s overall competitive and operational integrity, a media release said.
SJ Uplift has conceptualised and executed multiple leagues and tournaments across India, including the Uttar Pradesh Kabaddi League (UPKL), and will continue to focus on enabling scalable, franchise-led sports IPs and regional sports ecosystems, the release added.
