AHMEDABAD: Building on the success of the 2023 “Race with the Titans” and “The She Run”, Gujarat Titans have unveiled “Race with the Titans 2.0 powered by Stepathlon” this year for their fan base.
Race with the Titans 2.0 promises to feature new levels and gratifications for heightened engagement by going beyond just a virtual race, transforming it into a fitness journey guided by the experts. Inspired by the response to the previous editions, with over 200,000 registrations for “Race with the Titans” and 8,000 new sign-ups for “The She Run”, the 2024 edition aims to attract millions of fans worldwide. The new version will highlight building a stronger community by encouraging participants and aiming to grow the Titans’ fan base. Fans will be motivated to explore a ‘Virtual Racecourse’ by taking real-life steps and joining in different activities.
Commenting on this, Col. Arvinder Singh, Gujarat Titans COO said, “Building on the success of last year’s Race with the Titans, this year we are striving to give our fans more incentives to be part of this fitness journey. Race with the Titans 2.0 has been made more engaging, interactive, and compelling to ensure an enhanced experience for our fans. We are building a fitness community that goes beyond a simple event and promotes a positive, health-conscious atmosphere. We aim to create a community that recognizes the importance of fitness.”
Ravi Krishnan, founder & CEO of Stepathlon added, “Gujarat Titans continue to make a difference on and off the field, and we’re delighted to take our partnership to the next level with Race with the Titans 2.0 powered by Stepathlon. We believe this will continue to promote a culture of fitness among the fans and community. We aim to create an even bigger impact this time and encourage Gujarat Titans fans across the globe to unite for this unique experience.”
Fans will be able to register for the challenge starting March 1st, 2024. This challenge can be accessed through the Titans FAM App and the franchise’s social media platforms, enabling participants to register and monitor their progress. The participants will stand a chance to win exciting prizes and once-in-a-lifetime experiences.
