MAGNITE HAS ANNOUNCED an expanded partnership with JioHotstar, with the streaming platform leveraging Magnite’s SpringServe for ad mediation across its live streaming, sports, and entertainment portfolio.
The technology provides JioHotstar with greater control over programmatic creatives, ad quality, and brand safety. Magnite supported JioHotstar during this year’s ICC Men’s T20 World Cup as part of the collaboration.
JioHotstar Chief Product Officer Bharath Ram said, “Magnite has consistently been a key partner for us whose guidance has proven instrumental in helping us grow our business in the streaming era. Maintaining ad quality and transparency across our open exchange is a priority as our programmatic business scales. Magnite’s SpringServe gives us the operational control we need to manage demand quality and enforce standards consistently across our sports and entertainment inventory.”
Magnite Country Manager India Sahil Bansal said, “JioHotstar has been at the forefront of the digital landscape in India as the market continues to evolve. As their offering scales, efficiently activating and managing programmatic demand has become increasingly important, and Magnite’s infrastructure and technology are built to support these dynamic environments. The success achieved during this year’s cricket World Cup is a significant milestone in our collaboration and builds on our experience supporting some of the largest live events globally. We’re excited to continue working with JioHotstar to help unlock greater value for buyers across their premium live and entertainment portfolio.”
