Nike launches “Rip the Script” campaign on new football narrative universe

NIKE HAS LAUNCHED “Rip the Script”, a global football campaign centred around attacking, creative, and instinctive play ahead of the summer tournament.

The campaign film features current stars including Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, and Vini Jr., alongside legends such as Ronaldinho, Eric Cantona, Zlatan Ibrahimović, Didier Dr Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, and Vini Jr., ogba, and Jorge Campos. It also includes cameos from LeBron James, Travis Scott, Kim Kardashian, Channing Tatum, and others.

Set inside a Hollywood studio, the film follows Nike’s past and present footballers going off script. Mbappé breaks away to score a bicycle kick, Vini Jr. sidesteps confrontation with a smile, Ronaldo pushes his limits, and Haaland strikes at the right moment. Legends including Cantona, Ronaldinho, Ibrahimović, Drogba, and Campos continue playing by their own rules, while cameos from LeBron James, Travis Scott, Kim Kardashian, and others look on at the chaos unfolding around them.

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