JAPANESE SPORTSWEAR GIANT, ASICS Corporation, has announced plans to spin off its fast-growing Onitsuka Tiger business into a separate company, a strategic move aimed at accelerating decision-making, enhancing operational flexibility, and strengthening the brand’s global competitiveness.
Investors welcomed the announcement, sending shares of ASICS Corporation higher as markets viewed the restructuring as a step toward unlocking additional value from one of the group’s strongest-performing brands.
According to the company, the planned spin-off will allow Onitsuka Tiger to operate with greater independence, enabling faster responses to market trends and consumer demand in the highly competitive global fashion and lifestyle sector. Management said the separation would create a more agile organizational structure while allowing the parent company to maintain its focus on performance sports products and athletic innovation.
The move is expected to take effect in January 2027, subject to regulatory approvals and shareholder consent.
