HELL ENERGY DRINK has launched its HELL ZERO range in India, starting with a White Peach flavour, with a Classic variant to follow. The zero-sugar range will initially be available exclusively on Blinkit. Cricketer Renuka Singh Thakur has been appointed as the face of the brand.
Renuka Singh Thakur said, “I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it’s great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise.”
Renuka Singh Thakur will feature in upcoming marketing campaigns and brand initiatives for HELL Energy Drink in India.