PARLE PRODUCTS HAS launched a branded sticker campaign in collaboration with Blinkit, aimed at Gen Z consumers during the cricket season. The campaign features stickers inspired by Parle-G, Happy Happy, Magix, and Hide & Seek Fab, available on GIPHY and accessible via WhatsApp under the “Express with Parle” collection.
The campaign also includes a physical rollout through limited-edition sticker sheets distributed to select consumers across key metro cities, with the focus on generating organic consumer engagement rather than mass-scale distribution.
Parle Products Chief Marketing Officer Mayank Shah said, “We are constantly exploring new ways to stay relevant in consumers’ lives. With stickers emerging as a popular mode of expression, this campaign allows us to be part of everyday conversations in a fun and contemporary way, while reinforcing the strong emotional bond people share with our brands.”
The initiative is part of Parle’s broader effort to connect its legacy brands with younger consumers through digital formats.
