E3 GROUP, A MANUFACTURER OF interior and exterior surface solutions, has strengthened its sports marketing strategy through its association with the recently concluded India–Afghanistan ODI Series, leveraging the popularity of cricket to expand brand visibility and deepen audience engagement across markets.
As part of the partnership, E3 Group integrated its branding across multiple match assets including stadium border placements, official scorecards, series posters and match video clips, creating visibility across both urban and regional audiences.
The association forms part of the company’s broader efforts to build stronger consumer connections through high-engagement platforms while increasing awareness of its expanding portfolio of surface solutions.
Through its presence during the India–Afghanistan ODI Series, E3 Group sought to strengthen brand recall and create meaningful engagement across geographies while positioning itself in front of a nationwide audience.
Speaking on the company’s presence during the series, Ajay Garg, managing director, E3 Group, said: “… Our association with the India vs Afghanistan ODI Series provided an opportunity to showcase the E3 brand in a highly engaging environment while reinforcing our commitment to reaching consumers across diverse markets…”
Alongside its business objectives, the company said it remains “committed to supporting the broader sporting ecosystem by encouraging young talent and promoting opportunities in cricket, reinforcing its belief in the role sports can play in creating positive community impact and inspiring future generations”, a company release states.
