FC BAYERN MUNICH has extended its partnership with Coca-Cola for another five years, through 2031, building on a collaboration that began in 1968. Coca-Cola will continue as the club’s official non-alcoholic beverage provider at the Allianz Arena, with the renewed deal also incorporating Powerade, Coca-Cola’s sports hydration brand, expanding the partnership into sports nutrition and hydration.
FC Bayern Board Member for Marketing & Sales Rouven Kasper said, “Long-term and reliable partnerships are very much to FC Bayern’s liking – and with Coca-Cola, we share a success story that now goes back over 50 years. We are delighted to still have this extremely loyal, world-renowned and strong partner by our side and to expand our cooperation.”
Coca-Cola Europacific Partnerships (CCEP) Andreas Laub added, “The partnership with FC Bayern is very special to Coca-Cola. It represents continuity, trust and shared success stories spanning generations. We are very excited to continue on this journey together and to focus our collaboration even more closely on the needs of the fans in the future. With our expanded portfolio, particularly in the hydration area through Powerade, we aim to bring fresh impetus and further enrich the matchday experience.”
FC Bayern has recently expanded their sponsorship portfolio with new agreements involving cryptocurrency platform Bitpanda and real estate company ERL Immobiliengruppe.
Coca-Cola’s recent global sports partnerships include the Rugby World Cup 2027, Football Australia, the 2026 Commonwealth Games, the Indian Women’s U-17 National Football Team, and UEFA for EURO 2028.
